Video streaming service iflix is to offer subscribers in Cambodia football from the English Premier League and Spain’s LaLiga, following a deal with rights holder beIN Media.
The digital video service is now offering the broadcaster’s 24 hour channels beIN Sports 1 and beIN Sports 2 in Cambodia, with both live and catch-up options available for subscribers.
Same-day match highlights for all Premier League, LaLiga, and Ligue 1 games will be available across additional iflix territories in a beIN Sports branded zone to users for free.
“Growing up in Australia, the freedom to enjoy sport was akin to a human right. We are incredibly excited to make the world’s most popular sport and the sport’s most premium leagues and competitions available to our users,” said Mark Britt, co-founder and group CEO, iflix.
“Six months ago, when we set out to bring Malaysia football back to the Malaysian people, we committed to delivering the best live sports mobile streaming experience possible through significant investment and development of an all new live streaming hub and infrastructure, which recently enabled us to seamlessly stream every World Cup match to our users across Africa. Our partnership with beIN is a testament to the ongoing commitment,” he added.
Mike Kerr beIN’s MD for Asia & ANZ, said: “As we continue to expand our footprint, we are excited to team up with iflix in Cambodia. Football is one of the country’s most popular sports and our goal is to make beIN SPORTS’ content highly accessible to local fans and fuel their passion for the beautiful game. We look forward to working alongside iflix to deliver the best sports experience to our viewers in Cambodia”.
In addition to this live sports deal, iflix will be offering coverage of the Olympics and NBA on its Kwesé-iflix joint venture platform in Africa from 2019. Content from the 2018 FIFA World Cup in Russia, Football Malaysia, the Nidahas Trophy, Go-jek Liga 1, T10 Cricket League, and the Floyd Mayweather and Connor McGregor boxing bout have also been streamed on the Kuala Lumpur-based digital platform.
The video-on-demand (VOD) platform claims to now reach more than 15 million subscribers in emerging markets of Asia, the Middle East and Africa.