iQiyi inks expanded multi-year Nickelodeon content deal | Deals | News | Rapid TV News
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Leading Chinese online entertainment service iQiyi has signed a renewal deal with Viacom International Media Networks to gain exclusive streaming rights for Mandarin and English Nickelodeon programmes in mainland China.
NickJr 21Feb2018
Under the new expanded agreement, iQiyi will run the content on its kids’ platforms on which it is using artificial intelligence, artificial reality and other advanced technologies in order to promote a more educational and enriching entertainment environment. It anticipates the deal with Viacom will see a four-fold increase of content compared with its previous deal with the content provider which started in 2012. This was extended in 2017 when iQiyi gained exclusive streaming rights to programmes such as Shimmer and Shine, Blaze and the Monster Machines.

The new deal will see it have exclusive streaming rights to several Nickelodeon properties, including not just the latest seasons of the aforementioned programmes but also SpongeBob SquarePants, Top Wing, Rusty Rivets and Rise of Teenage Mutant Ninja Turtles.

“We are delighted to be adding this roster of new Nickelodeon content across our platforms for kids,” remarked Geng Danhao, senior vice president of iQiyi.

“As iQiyi seeks to expand our selection of high quality children’s content, it is more important than ever to partner with world leading producers of children’s programming like Nickelodeon, a beloved children’s brand in the United States, whose content has strong appeal and relevance with the Chinese audience.”

“China remains a strategic market for Viacom. The extended content deal with iQiyi speaks to the success of our on-going collaboration with iQiyi which is an important content distribution partner for us in China, enabling us to meet the demand of Nickelodeon’s premium entertainment content for Chinese viewers,” added Mark Whitehead, president and managing director, Asia Pacific at Viacom International Media Networks.