Youku, Irdeto team to offer secure, premium content to China | Security | News | Rapid TV News
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Alibaba-owned online video streaming service provider Youku, the has selected content protection specialist Irdeto to safeguard delivery of its premium content.

Youku logo 30 May 2018
Youku — one of China’s largest online streaming video platforms with over 580 million unique subscribers — is aiming to tap into what it says is explosive growth and increasing demand for premium content from a new generation of affluent consumers.

It calculates that in 2018, OTT services in China will draw over 229 million viewers and then triple in size within the next five years. In order to take advantage of this, Youku says that it needs to continually innovate its premium offerings and secure those investments to maintain a competitive edge. In doing so it will implement Irdeto Rights for ChinaDRM — claimed to be the first government-approved DRM solution in China that is fully compliant with the standards set by
Hollywood studios for premium 4K UHD and early release content — and Irdeto TraceMark forensic watermarking to provide premium, early release content and fight redistribution piracy for the operator’s mobile, PC and OTT VOD. The technology will see use within Youku’s paid subscription service to detect and combat content theft and redistribution piracy.

Youku says that with Irdeto as a strategic security partner, it has the confidence and control to securely deliver early release and premium OTT content to its customers.

“As demand for mobile, PC and OTT STBs continues to grow, it is crucial for Youku to deploy the right mix of content protection solutions to enhance our customers’ viewing experience,” said Xin Shi, head of engineering, Youku. “With Irdeto, Youku is able to accelerate the release of new content in China, including premium 4K UHD content, while detecting and fighting against redistribution piracy. By meeting the standards set by Hollywood studios, Irdeto’s solutions secure premium video delivery with ChinaDRM so that we are able to focus on expanding our market potential.”