CBS turns to Parrot Analytics for international viewership insights | Ratings/Measurement | News | Rapid TV News
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Parrot Analytics has inked a measurement subscription agreement with CBS Studios International to provide the broadcaster with data to gauge audience demand for specific content.

“We’re thrilled to welcome the forward-thinking team at CBS Studios International to our family of thought-leading partners around the world” said Wared Seger, CEO, Parrot Analytics. “Today’s fragmented media landscape presents a challenge for studios, networks and OTT platforms in understanding the relationship between audiences and content. For global teams like CBS Studios International, it is even more critical that cross-platform content benchmarking is readily available for the team to drive critical distribution plans.”

While the world is becoming more global, local market nuances are more important than ever in the world of content; making a global measurement system all the more critical, he added.

“From leveraging our global cross-platform measurement system to breaking new ground with our Content Genome/Exposome project, we look forward to working with CBS Studios International teams around the globe to maximise the value of their content, fuel their strategic growth plans and further stand out in a crowded marketplace,” Seger said.

Barry Chamberlain, president of sales, CBS Studios International, added: “As global media consumption evolves, it’s important to use advanced analytics to better understand how audiences are reacting to our programming. We look forward to utilising Parrot’s detailed insights and analysis for our international team and clients.”