The BT TV subscription IPTV service offered by the UK’s largest telecom service provider has adopted Telestream’s Vantage Media Processing Platform to glean insights from on-demand content and services.

At BT TV’s London-based technical headquarters, Vantage is being used to analyse the technical properties of VOD content, extract and create appropriate metadata which is used to drive Vantage workflow decisions and to transcode VOD content into high quality multiscreen formats for OTT delivery. In addition, Telestream Switch player is now the company’s media player of choice, with multi-format support, solid file inspection and support for captions and subtitles playback.
“The Vantage Workflow Designer has proved popular with our team as an easy to understand, yet powerful and dynamic toolset,” said Peter Harvey, head of content operations at BT Technology. “Vantage has given greater control of our VOD processing, reducing manual effort and helping the team to work more efficiently. It has reduced multiscreen media transcoding times by up to 30%, which was key in selecting Vantage.”