The analyst’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home report showed that 41% of owners use their players daily or almost daily. Only just over a third of smart-TV or smart PVR/DVR owners do, however.

Among consumers who say their streaming-media player is their preferred device for accessing online content, they report spending 10.4 hours per week watching streaming fare. Owners of smart TVs meanwhile spend 9.8 hours per week watching pay-TV content.

"The smart TV is the most commonly used Internet-connected entertainment device, and it is the device most commonly associated with pay-TV services, but when looking specifically at device owners, consumers are spending more time online with their streaming media players," said Kristen Hanich, research analyst, Parks Associates. "[Three-fifths] of households that have at least one internet-connected entertainment device own multiple devices – their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched."