Despite the huge take-up of such services across the country, as few as eight over-the-top services have a market share of more than 10% (5.95 million households) in the American market says research firm comScore.
The analyst’s State of OTT report found that the market consists of a few high-reach apps and many low-reach services. Of the roughly 70 OTT services tracked by comScore, more than a third reach less than 1% (fewer than 600,000 households).
About 47% of all Wi-Fi households used Netflix in April 2018; 32% YouTube; 23% Amazon Video; and 18% Hulu. Among OTT streaming households, the percentage using Netflix grew to 73%, followed by YouTube at 50%.
Overall, 34% of households that stream any OTT service have no traditional pay-TV service in place. Hulu has the highest percentage of cord-cutting households, the report found.
The comScore report breaks services into skinny TV/live vMVPD services like Sling, DirecTV Now, PlayStation Vue, fuboTV and Philo; premium refers to premium cable nets with OTT services, like HBO, Showtime and Starz. Digital services is a catchall of services not offered on linear TV, such as Tubi TV and Xumo.
In April 2017, 29% of households using a pure-play vMVPD had a head of household under age 35. In just one year, that percentage dropped to only 21%, indicating older segments are adopting vMVPDs.
About 47% of all Wi-Fi households used Netflix in April 2018; 32% YouTube; 23% Amazon Video; and 18% Hulu. Among OTT streaming households, the percentage using Netflix grew to 73%, followed by YouTube at 50%.
Overall, 34% of households that stream any OTT service have no traditional pay-TV service in place. Hulu has the highest percentage of cord-cutting households, the report found.
The comScore report breaks services into skinny TV/live vMVPD services like Sling, DirecTV Now, PlayStation Vue, fuboTV and Philo; premium refers to premium cable nets with OTT services, like HBO, Showtime and Starz. Digital services is a catchall of services not offered on linear TV, such as Tubi TV and Xumo.
In April 2017, 29% of households using a pure-play vMVPD had a head of household under age 35. In just one year, that percentage dropped to only 21%, indicating older segments are adopting vMVPDs.
