Teads teams with BBC for global outstream advertising | Ad Tech | News | Rapid TV News
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The self-styled inventor of outstream video and video advertising marketplace owner, Teads is claiming to have empowered the BBC’s online offering to scale its video inventory and increase video ad monetisation.

teads 28 Oct Oct 2016 smallWorking through both its direct sales team as well as with the BBC, Teads will provide outstream advertising/monetisation technology globally across BBC.com, the commercially-funded international 24-hour English news platform which offers up-to-the-minute international news, in-depth analysis and features to more than 95 million unique browsers outside the UK each month.

Commenting on the deal, Emily Brewer, UK Head of Publishing at Teads,  said: “We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com.” Errol Baran, SVP, business development and innovation, BBC Global News, added: “We look forward to working with Teads in the future to deliver outstream video advertising to our commercially funded international news platform, BBC.com.”