AlphaNetworks announces AI, blockchain-based video infrastructure | Infrastructure | News | Rapid TV News
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Aiming to address a video market that it says is on the verge of a major change, AlphaNetworks has unveiled what it says is the first global artificial intelligence-powered media platform combining cable, OTT and online video with transparent economics.

alphanetworksioAlphaNetworks was developed by figures in the blockchain and entertainment industries including Seth Shapiro, a media consultant and two-time Emmy Award winner and former Governor of the Television Academy. The team and its advisors also include John Maatta, former COO of the CW and the WB; Jay Samit, former digital head of Sony; David Moss, former SVP of the company behind blockchain giant EOS; and Frank Scherma, President of RadicalMedia.

The new platform combines components of online video services such as Netflix, online video aggregators such as YouTube, interactive platforms such as Twitch, and premium cable models such as HBO. It then adds AI-based recommendation and compensation mechanisms for what it claims is “revolutionary” dynamic pricing and accountability.

The platform is blockchain-based so that programming consumption data is made available on a transparent ledger. This says the company will offer creators, media companies and advertisers applications for better video monetisation, management and analytics. Viewers and advertisers within the network can use AlphaNetworks’ ScreenR tokens to gain access to content, products and services. Creators and rights holders are paid in ScreenR tokens in proportion to the consumption of their content by viewers.

AlphaNetworks says that it can deliver higher customer engagement and conversions through its proof of engagement (PoE) algorithm, which accurately monitors and reports real interaction with content, giving media creators and advertisers deeper insights into audience behaviour.

“The media business is at an inflection point,” Shapiro remarked. “The average household pays for 206 networks but watches 15 of them. Forty years ago, TV news was a trusted source that helped end a war; now, its perceived as playing the same scandals ad infinitum. While there are lots of great influencers and content creators online, it’s incredibly hard for them to make a living. These are some of the challenges we want to take on with AlphaNetworks—rebuilding the best parts of the media business on the blockchain.”