Amobee nabs Videology for $101MN | Ad Tech | News | Rapid TV News
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Singtel subsidiary Amobee has emerged as the winner in a court-supervised auction for software firm Videology, acquiring the advanced TV and video advertising platform for $101 million.

videology 18 nov 2017The acquisition, following Videology’s voluntary Chapter 11 restructuring proceedings, includes the core advertising technology platform plus other intellectual property and assets of estimated net book value of $5.3 million.

The addition of Videology’s capabilities will be a further boost to develop Amobee’s omni-channel platform and help marketers meet growing consumer demand for premium video and connected TV content.

“Our key focus has been to build up Amobee’s technological edge as we scale Amobee to become one of the world’s top leading independent digital marketing players,” explained Samba Natarajan, CEO of Singtel’s Group Digital Life. “The strategic acquisition of Videology’s assets puts Amobee in an even stronger position to capture the global digital marketing opportunity with the convergence of TV and digital.”

Amobee CEO Kim Perell added: “Television is the largest category of advertising spend and the industry is in the early-stages of the TV and video advertising transformation. With the acquisition of Videology’s innovative technology assets, Amobee will strengthen our omni-channel capabilities and continue to bring marketers next generation solutions to reach and engage consumers on a global scale.”