Kantar adds audience profiling insights to reputation intelligence offer | Ad Tech | News | Rapid TV News
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In what it claims is an industry first, media intelligence provider Kantar Media is allowing clients to leverage consumer insight and media intelligence to better inform their earned media strategies.

Kantar Tablet 10July2018The audience profile functionality is being enhanced by Kantar introducing data from its TGI consumer survey of 25,000 adults across Great Britain to its reputation intelligence offer. This means that users can access and analyse consumer insights alongside wider media monitoring intelligence, enabling them, says Kantar, to identify and better understand their target audiences and optimise the return on investment of PR and marketing campaigns.

“With this new service our clients can now access audience profile, forward planning, monitoring, evaluation, media content distribution, social media topic identification and a journalist and influencer database,” explained Richard Poustie, CEO UK & Ireland, Kantar Media. “[We are] giving them the most comprehensive tools available to increase the reach and efficiency of their campaigns.”