ALTBalaji pledges INR5BN for VOD investment | VOD | News | Rapid TV News
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Indian video-on-demand (VOD) platform ALTBalaji is investing up to INR 5 billion over the next three years to create more original content.

ALTBalaji 4 June 2018Currently ALTBalaji has 21 original shows with plans to launch 45 to 50 shows in the next two years. The new funding is designed to help the company compete with other global and Indian over-the-top (OTT) service providers, the VOD platform owned by studio Balaji Telefilms.

“We plan to invest INR 150-170 crore every year, out of which 70% would be invested in strengthening our content offerings. Over the next 3 years, we plan to invest Rs 450-500 crore,” ALTBalaji CEO Nachiket Pantvaidya told PTI.

“About 95% of the content on ALTBalaji is original. We are planning to launch 45 to 50 original shows in the next two years. We are investing in good quality content and we aim to reach a subscriber base of over 8 million by 2021.”

ALTBalaji, which launched in April 2017, plans to double its subscriber base to over 8 million (excluding Jio customers) by 2021, from its current base of 2.8 million.