CTE’s Miao Mi jumps onto SKYcable | Deals | News | Rapid TV News
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SKYcable in the Philippines is adding Celestial Tiger Entertainment’s Asian children’s channel Miao Mi to its pay-TV bouquet.

CTE Write with Miao Mi 10 July 2017Targeted at children aged three to six, Miao Mi aims to help kids learn Mandarin in a fun and engaging way.

“We are delighted to introduce Miao Mi in the Philippines with SKYcable,” said Ofanny Choi, executive vice president, TV Networks, Celestial Tiger Entertainment. “Western entertainment programmes are the norm among Pinoy kids, hence there is a growing demand among parents in the Philippines looking for relevant alternatives that entertain children from a unique Asian perspective. We believe Miao Mi, with its carefully curated programmes, can address an important gap in the preschool educational market.”

SKY business unit head of consumer product group Claudia Suarez added: “We welcome Miao Mi as part of our growing line of kids’ edutainment channels to serve the needs of the growing Chinese and Fil-Chinese families in the Philippines.”

Miao Mi’s programming mix includes animated and live-action series, as well as family movies. They are made by children’s content providers, primarily from China, Korea and Japan, and are all dubbed in Mandarin. The company also features its own shows including Miao Mi Classroom, which uses animated flash cards and catchy songs to facilitate Mandarin language-learning, and Write with Miao Mi, which helps kids learn to write basic Chinese characters.

In addition, exclusive series include Duda & Dada, produced by Korean educational broadcaster EBS, which centres on the adventures of a mole with his curious explorer friend; and T-Guardians, a Chinese animated fantasy-adventure movie about a group of toys stepping into the digital world in an attempt to save their owner. The movie gained box office of RMB30 million in China.

“The channel’s addition to SKY’s line-up opens opportunities for Filipino children to be exposed to other cultures, especially now that countries are becoming a part of a huge global community,” SKY programming and airtime business head James Dumlao said.

Miao Mi is now available on SKYcable’s Kids Pack 1, Kids Pack 2 and Family Pack through SKY Select. It is also available on SKY’s over-the-top (OTT) platform SKY on Demand.