BBC rocks up 20MN peak audience, iPlayer live record for World Cup clash | Ratings/Measurement | News | Rapid TV News
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Even though the corporation had warned mobile and online viewers that they may suffer delays in their feeds, the BBC has reported unprecedented online audiences for its showing of the England v Sweden World Cup clash on 7 July.
BBCworldcup 31May

According to data released by the BBC, 3.9 million people requested to watch the quarter final triumph of the Three Lions on the iPlayer and the BBC Sport web site with a record 97% of such requests being live. This represented the BBC's highest online-viewed live programme ever.

What made the audience more impressive is that in the run up to the game the BBC had warned that that those seeking to watch the game over streaming services face latency delays that could be as long as 20 seconds.

The online viewing figures back up recent research from telco EE into fixed and wireless network consumption during the World Cup which have shown just how the digital landscape media landscape has changed with mobile video usage soaring during the football matches. 

In addition to hitting the back of the digital net, the BBC also generated a peak audience of 19.9 million for the game on broadcast TV, taking its turn with ITV for exclusive live broadcast rights in the UK. While this was noticeably down on the one-minute peak of 24.4 million viewers that ITV captured for the previous game against Colombia,  it should be noted that the Saturday afternoon 15:00 kick time for the Sweden game meant that much bigger that ever mass audiences watched the game in towns and cities across the country.

The semi-final on 11 July will now be shown by ITV. It’s last live England game also saw a record 3.3 million requests for the simulcast on the ITV Hub, the broadcaster’s steaming service, representing an 81% share.