Le Tour coasts to China with Tencent Sports | Deals | News | Rapid TV News
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Chinese internet giant Tencent is streaming coverage of cycling’s most prestigious road race the Tour de France, following a one year digital rights deal with Amaury Sport Organisation (ASO).

Tour de France logo 9 July 2017Le Tour, which began on 7 July and will run until 29 July, will be live streamed by Tencent across multiple platforms. On-demand content and additional shoulder programming, will also be provided by the race’s official digital media partner.

Tencent Sports also streamed Le Tour in China in 2017. This year features such as expert analysis from former riders, will be added, it said.

“We are delighted to have Tencent Sports as the official digital media partner for 2018 Tour de France and believe they are going to help more Chinese cycling fans have access to the event,” said ASO president Jean Etienne Amaury.

The deal follows AMO’s recent extension of its television rights contract with Chinese state broadcaster CCTV for Le Tour de France through to 2021.

Discovery’s nascent sports channel DSport has acquired the rights to broadcast Le Tour de France in India.