Digital Catapult reveals start-ups for AR, VR accelerator programme | Infrastructure | News | Rapid TV News
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UK advanced digital technology innovation centre Digital Catapult has announced the ten early-stage virtual reality and augmented reality businesses to join its Augmentor programme.

augmentor 8july2018Augmentor is a ten-week long programme that supports early-stage businesses to develop immersive VR and AR technologies. It connects them to mentors, commercial partners and potential investors to help them make their applications a commercial reality.

The successful businesses will receive technical and business mentorship, access to what is said to be state-of-the-art facilities — including the Immersive Labs in London, Brighton, North East Tees Valley and Belfast and the Dimension Studio in South London — and support to pitch their ideas at an exclusive investor showcase in September 2018. The programme aims to accelerate business adoption and investment in the immersive sector in the UK, developing what are hope to be innovative and commercially focused applications.

The early-stage companies who have been selected include an immersive experience that allows users to interact with a famous sports personality, actress or even a family member in real time as a hologram, and a new VR stabilisation technology, reducing motion sickness, post-production load and allowing live, movable 360 broadcast.

“We developed Augmentor to catalyse an immersive investment ecosystem in the UK and accelerate the creation of a VR and AR market,” said Rebecca Gregory-Clarke, lead technologist, immersive, at Digital Catapult. “The UK has great potential to lead the way and become the best place in the world to produce immersive applications and we’re excited to support these 10 companies to contribute to the UK’s success. Many early-stage immersive companies have great concepts but they need support to turn these into a commercial reality.”