India laps up World Cup with 153MN tuning in to watch | Ratings/Measurement | News | Rapid TV News
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The opening 48 games of the FIFA World Cup 2018 have reached a cumulative 153 million viewers on Sony Pictures Networks India (SPN) India TV and digital platforms.

World Cup Russia Red Square 18 June 2018India’s media rights holder is broadcasting World Cup matches live on its Sony Ten 2, Sony Ten 3 and Sony ESPN channels, as well as live streaming video on the SonyLIV app and website.

Data from India’s Broadcast Audience Research Council (BARC), across all India (CS2+) point to 123.2 million viewers watching the World Cup group stage matches live, along with wraparound shows, highlights and repeats. Over 30 million viewers watched live online through the SonyLIV app and website. A total of 83.9 million viewers across India tuned into watch live coverage of the group stage on SPNI sports channels.

Over 60% of the overall TV reach has come from Hindi speaking markets, with 72.7 million viewers in these markets sampling the coverage on SPN India’s sports channels.

The broadcaster said 51.5 million viewers in rural markets have enjoyed matches from the tournament in Russia, equating to 42% of the overall TV reach.

The top markets in terms of reach for live World Cup matches have been West Bengal (17.5 million), Kerala (15.8 million), North East (9.3 million), and Maharashtra/Goa (9 million).

The tournament has also attracted a strong female audience, with a 47% reach, with regional language feeds in Hindi, Malayalam, Bengali, Tamil and Telugu also contributing 47% of overall viewers.

Some 8 million viewers in Kerala received Malayalam commentary and 7 million viewers in West Bengal enjoyed Bengali commentary, said the broadcaster.