MENA SVOD services to reach 20MN by 2023 | VOD | News | Rapid TV News
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Subscription video-on-demand (SVOD) services will, by 2023, be received by 20.8 million people in the Middle East and North Africa (MENA), according to new research.

mena ottThe growth in regional demand for SVOD delivered films and TV series will rise from 5.22 million recorded at the end of 2017, said Digital TV Research.
The study forecasts that Turkey will remain the market leader by some distance, with 6.72 million subscribers by 2023 – or a third of the region’s total.

“Netflix is dominant across the MENA region. This is partly because it operates in more territories than its Arabic competitors – it has significant subs bases in Israel and Turkey. However, its success is down to more than geographic reach. The global appeal of its original content has spread throughout the region,” said Simon Murray, principal analyst at Digital TV Research.

The SVOD leader is expected to attract a total of 7.41 million users across the region, including Turkey and Israel, by 2023. In the Arabic speaking nations, the US streaming giant should amass 3.57 million subscribers, the analyst predicts, overtaking rival Starz Play with 2.8 million users in 2023.
In the next five years, three quarters of the wider region’s SVOD subscribers will be receiving services from Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, OSN’s Wavo, beIN Connect or MBC’s Shahid Plus. For the Arab nations this figure will rise to 91%. Last year these eight multinational platforms served 56% of the subscribers to online video services in MENA, including Turkey and Israel.

“Although overall subscriber numbers will climb impressively, there are just too many Arabic platforms. They do not offer enough original or exclusive content to seriously challenge Netflix. We do not believe that the market can sustain this many Arabic platforms in the long run,” added Murray.

“Our report only covers paying SVOD subscribers – not those receiving free platforms as part of their pay TV subscription.”

Revenues from subscription-based over-the-top (OTT) services will grow sixfold between 2017 and 2023 to $2.03 billion, Digital TV Research forecasts.
Market leader Turkey will add $451 million to more than double its total to $603 million by 2023. Saudi Arabia will increase its SVOD revenues by a factor of seven to reach $351 million in 2023 to take second place.