UK the main hub for TV channels established in the European Union | Media Analysis | Business
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Brexit may be looming and its potential effect on the European TV industry still far from clear but what is apparent, reveals research from the European Audiovisual Observatory, is just how important the UK is to Europe’s overall business.

Euonseratory UK 3July2018The report shows that the with 12% of TV households, UK represents just over a fifth of the European TV market with 1,203 TV channels out of 3,005 in the EU 28 countries being based in the UK. In addition, it found that the UK is after France the second largest exporter of film titles exported to other EU28 countries for projection in cinemas and broadcast on TV.

The European Audiovisual Observatory report stated that the UK market is slightly more dynamic, on average, than the EU28 as a whole, due to the solid performance of its pay-TV sector, dominated by the likes of Sky and BT Sport, and also because the UK is the most-developed EU28 market by far for on-demand services. The UK hosts three of the top 10 EU28 audio-visual groups — namely Sky, BBC and ITV — as well as European subsidiaries of the major US media groups.

The analyst calculated that the average annual growth rate between 2011 and 2016 was 2.1% for the UK vs. 1.7% for the EU28. The UK ranks No. 4 in terms of number of TV fiction hours produced, underpinned by a focus on high-end drama with a strong export potential, and 43% of the TV channels established in the UK target primarily another country.

The UK was also found to be a key player in the European film sector. Driven by a strong domestic cinema market, it produces 16% of all EU28 films, excluding blockbusters films fully-funded by US majors through their UK subsidiaries. As far as VOD exploitation of European films is concerned, the European Audiovisual Observatory found that the UK ranks as the runaway leader ahead of France for the number of titles exported to other EU28 countries on TVOD.