SEA TV upgrades playout with Imagine | Infrastructure | News | Rapid TV News
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Automated playout is now being enjoyed by Cambodian broadcaster South East Asia Radio & Television (SEA TV), following an operational update by Imagine Communications.

Mathias Eckert Imagine Comms 28 June 2018The new software-based automated playout system replaces the broadcasters old ‘channel-in-a-box’ technology.

Based on Imagine’s ADC playout automation platform, content is stored on a redundant network of Nexio+ AMP playout servers, with asset management provided by Nexio Motion intelligent media movement software. The integrated solution is implemented in software running on standard commercial off-the-shelf (COTS) hardware, allowing – the company claims – for improved operational efficiency and future scalability.

“Our original channel-in-a-box playout system wasn’t able to deliver the stability and scalability we required soon after implementation,” said Yim Cheatvannak, deputy director general, SEA TV.

“With a strong and growing audience, we needed to raise the quality and reliability of our output, without adding to our operational workload. Imagine Communications proposed a solution that is proven around the world, and which fully automates our content control and delivery.”

SEA TV broadcasts across the country from a powerful transmitter at its studio site in Cambodia’s capital, Phnom Penh. Its output is also carried by satellite, cable and digital terrestrial TV platforms. The station first went on air in 2010.

“The new installation shows the power of our software-defined solutions,” said Mathias Eckert (pictured), SVP & GM EMEA/APAC, Playout & Networking Solutions, Imagine Communications.

“We were able to implement a solution that precisely met SEA TV’s operational requirements in compact, space-saving hardware, install and test it quickly, and get the company on air seamlessly with minimal change to their operational procedures. SEA TV now has a modern playout system that will provide stable and secure playout for many years to come.”