Turner's Adult Swim dives into Viafree | Deals | News | Rapid TV News
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Seemingly perpetually busy Nordic Entertainment Group (Nent) has inked a deal with Turner-owned young adults’ Adult Swim brand to offer the latter’s animated and live-action comedy series on its Viafree platform.

MrPickles adultswin 22june2018In the US, Adult Swim is claimed to be basic cable's leading network with persons 18-34 and 18-49, and seen in 94 million US homes alongside a growing digital footprint across multiple touchpoints. Starting from 1 August, the Adult Swim branded section will be available on Viafree in Norway, Sweden, Denmark and Finland with hundreds of episodes already at launch, and new content added every month. Content will be subtitled into local languages.

The line up of programming will include the latest seasons of Adult Swim's current line-up, from the Emmy award-winning Robot Chicken, to The Eric Andre Show and Mr Pickles, featuring the voice talent Brooke Shields. It will also include some of Adult Swim's popular shows from its archive, such as cult hit Samurai Jack and brand-new titles Hot Streets and Jellies.

“The partnership with Turner and Adult Swim is a great match with Viafree and our growth strategy in AVOD for Nent,” remarked Alexander Bastin, SVP and head of Viaplay and Viafree. “We aim to grow and expand our offering by building genre specific verticals with top quality content, and we are very excited to have a great partner in Turner and Adult Swim's strong selection of comedy series to achieve that goal.”

"We are thrilled to be partnering with Nent Group, to bring the Adult Swim brand to the Viafree platform as we continue to look to capitalise on the huge success of the brand in the US and build its presence in new markets,” added Pierre Branco, senior vice president, Turner Northern Europe. “Adult Swim is a unique comedy brand with powerful millennial appeal offering content that is edgy, distinctive and visually powerful and we look forward to bringing our content to existing and new fans.”