In the latest part of its global expansion, live and on-demand sport streaming service DAZN has entered the Italian market with exclusive multi-platform broadcast rights for 114 Serie A football matches a season for next three seasons.
The offer comes through parent company Perform Group’s successful bid to secure exclusive multi-platform broadcast rights to 114 Serie A matches per season over the next three years, a deal the company says marks the first time a pure live and on-demand streaming service has been awarded exclusive Serie A rights in Italy. The package includes the Saturday night match at 20:30, and matches on Sunday at 12.30 and 15:00, plus three exclusive games for every midweek round of fixtures. In addition, DAZN will show highlights of all games.
All matches streamed by DAZN will be available, both live and on-demand, on devices such as smart TVs, PCs, smartphones, tablets and games consoles.
“The sport industry is ripe for disruption. Consumer behaviour has been transformed by technology, with streaming becoming the new norm for viewing content,” remarked DAZN CEO James Rushton. “DAZN suits the changing needs of today’s sports fans. Since launching almost two years ago, we have disrupted the industry in multiple markets as we change the way the world sees sport.
“DAZN is the world’s first pure sport OTT offer, which will do for sport what Netflix did for TV and what Spotify did for music. We are already the world’s largest sport broadcaster based on volume, streaming more than 100 million hours of content to fans each year. Our entry into Italy with Serie A rights is the first of many announcements we expect to make in the coming weeks as we reveal a range of premium domestic and international sports rights to create a multi-sport offering that is accessible, affordable and lives up to our fans first philosophy.”
The Italian football deal comes on the heels of Perform Group creating a $1 billion joint venture with Matchroom Boxing to whereby DAZN will stream 16 top-tier fights a year from various venues across America.