Formed after Nordic pay-TV leader MTG Group decided to split into two corporate entities, Nent will begin trading on 1 July 2018 with what claims will be a portfolio of world class platforms and brands, a unique content ecosystem and a skilled leadership team and will operate a number of platforms and brands. . It also boasts what he company’s content offering includes what is claimed to be an ‘unmatched’ portfolio of sports rights, including that of the English Premier League.

MTG has held the EPL rights since 2010 in Sweden and Denmark, and since 2016 in Finland. The new deal covers access for viewers in the three Nordic countries and from the 2019/20 season, the number of live Premier League games that can be shown will once again increase. 13% more live games, or 232 live games in total, will be shown on Fridays, Saturdays, Sundays and Mondays, together with midweek games and the popular Christmas and Bank Holiday games. This also includes eight games with a new kick off time of 20.45 on Saturdays. Matches will be shown on the Nent Group’s TV channels and streaming services, together with local language commentary, highlights, interviews, profiles, archive footage and related programming.

“The Premier League is the most popular national football league in the world, attracting the best players and managers from around the world,” said MTG president and CEO Jørgen Madsen Lindemann. “It runs almost all year round so provides constant entertainment, and now features even more time slots throughout the week. We are delighted to have extended our successful partnership with the Premier League, and we look forward to providing more coverage for viewers than ever before.”

Added Nent group president and CEO Anders Jensen: “Our Nordic sports portfolio enables us to bring sports fans unique entertainment experiences. Our coverage of English football is unparalleled with the FA Cup, EFL Cup and EFL Championship, as well as the best Premier League teams competing on the ultimate European stage in the UEFA Champions League. Our talented production and commentary teams will deliver the best possible coverage of this extraordinary content for all of our viewers.”