Online video expected to surge in double digits worldwide | Media Analysis | Business
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The global online video platform market is expected to post a CAGR of more than 18% through 2022, according to a research report by Technavio.

technavio 14 june 2018A key factor driving the growth of the market is the rise in online video consumption, the firm said. In 2017, the online consumption of videos doubled in number when compared to the data from 2015.

“The online video content has expanded from being a mere source of entertainment to becoming a reliable source of information, skill-sharing, education and advertisement,” Technavio observed. “This increase in popularity of online videos is leading to a rapid increase in investments in this sector which is likely to propel the growth of the market during the forecast period.”

Technavio highlighted live-streaming of videos as one of the key emerging trends in the global online video platform market.

“It is expected that live-streaming of videos will surpass the 80% mark of internet traffic by 2021,” the firm said. “As live streaming adds unique elements to digital communication, brands are making use of this feature to provide online tutorials, product launches, news and politics, and regular series. Brands are engaging in micropayments, mid-roll advertising and social platform payment to monetize live streaming of videos.”

The research also found that the Americas held the highest share of the global online video platform market in 2017, accounting for a market share of more than 35%, followed by APAC and EMEA, respectively. The market share of APAC is expected to witness the maximum increase during the forecast period, to surpass the Americas by 2022, while the Americas is expected to see a substantial decline.