Placed adds TV measurement to walk-in metrics | Ad Tech | News | Rapid TV News
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Advertising specialist Placed has introduced TV measurement as a part of Placed Attribution in the US.
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Placed Attribution will give direct access to reports on ad impressions and store visits across 100 brands, 340+ TV campaigns, on 100+ networks.

Partnering with Inscape and Kantar, Placed can measure ad exposures against 8 million internet-connected VIZIO TVs that users have opted into for viewing measurement. Utilising automated content recognition (ACR) from Inscape and creative from Kantar, Placed is able to close the loop to store visitation across location-enabled devices used by one in three US adults.

“Placed first introduced offline attribution for digital advertising in 2012, and today it is the most widely used solution in market,” said David Shim, founder and CEO at Placed. “In 2017, we expanded into omni-channel attribution and in 2018, we are bringing our expertise in offline attribution to a new area of television performance measurement.”

“Our clients want to know the halo effect of TV, and how TV and digital campaigns perform together,” added Donna Eddington, VP, Planning and Analysis, Horizon Media. “A reliable method is needed to measure offline performance across channels, and Placed is a partner that is helping us do that.”