UK consumers bite at latest McDonalds campaign | Ratings/Measurement | News | Rapid TV News
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The latest 2018 TV ad rankings from 4C Insights has seen a shift away from motor firms driving the market and McDonalds leaping from ranking eight in April up to second place in May.

adrankings 13june2018The fast-food giant launched its new campaign last month – featuring three ads: Hands Full, Grown Up and It Must Be. Designed to appeal to parents and families, the campaign came with an underlying message through the three ads illustrating that fast and efficient service is ever important and indeed the UK ads focus on table service, the app and ordering screens.

Overall, Halifax remains at the top with its The Wizard of Halifax ads, while Argos invested heavily in ad spots compared with April with an increase of 1,078% month on month. The retailer launched its first co-branded ad campaign with Sainsbury’s under their new CMO.

In terms of social lift, 4C Insights  found that Virgin Media’s ads highlighting its V6 Box, including Premier League and UEFA Champions League content, helped the media giant keep the top spot in May. Tesco’s Jimmy’s Steak for Two spot from its Food Love Stories series, featuring a son cooking dinner for his father’s date, resonated with viewers and launched the brand to number 2, generating 44,459 social engagements.