SpotX, Sharethrough partner on video advertising | Ad Tech | News | Rapid TV News
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Online video advertising provider SpotX has announced a technology integration with Sharethrough, a native supply side platform.

SpotX’s programmatic infrastructure for outstream demand will be available via Sharethrough’s in-feed video supply, the Sharethrough Exchange. The Exchange features inventory from more than 1,000 publishers, driving more than 10 billion available video ad impressions each month. By working with SpotX through an open real-time bidding (ORTB) server-to-server integration, Sharethrough is able to offer its publishers SpotX outstream demand.

Also, all standard outstream videos running through Sharethrough play automatically in-feed, with a headline and clearly labelled description indicating that it is a video ad for full transparency and context for users.

spotX 13JUne2018“Video is increasingly a crucial part of every publisher’s revenue strategy, and unlike pre-roll video ads, outstream is not supply constrained,” said Geoff Spence, regional vice president at SpotX. “Our partnership with Sharethrough will definitely bring new opportunities to both the buy and sell sides, and we look forward to delivering more solutions and continuing to innovate with such a prominent leader in the native space.”

The partnership also opens a new type of video supply for SpotX’s outstream buyers: Native video.

“Outstream and native are the two fastest-growing formats of the last few years; while the two markets have remained largely separate, they are actually quite compatible and bringing them together helps both advertisers and publishers,” said Curt Larson, chief product officer at Sharethrough (pictured left).“This new integration with SpotX helps to connect the various dots in a digital video ad market that has matured well past pre-roll and should help fuel even further growth.”