Televisa goes live on Facebook for Russia 2018 | Social TV | News | Rapid TV News
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Mexico’s giant broadcaster Televisa has signed a last-minute alliance with Facebook to air World Cup content through the social network.
mexico televisa 13 june 2018
Televisa has already announced that it will share free-to-air (FTA) rights to Russia 2018 with Azteca and will also cover the championship through pay-TV and online platforms.

Televisa Deportes will air a daily show on Facebook Live with behind-the-scenes content, training seasons, interviews and highlights. However, no live games will be broadcast through the social media platform.

The channel will also deliver augmented reality features for Facebook users to show their support of Mexico’s national team, and it will manage a dedicated Facebook group for El Tri’s supporters, Vamos con todo a Rusia 2018.

“This agreement with Televisa Deportes will bring different World Cup experiences to Facebook, where more than 84 million people in Mexico will be able to interact, from any device, no matter where they are. Through Facebook Live, Televisa Deportes will connect with new audiences, in an interactive and social way,” said Isaura Morales, leader of Facebook sports alliances for the North region of LATAM.

“It will be a highly digital World Cup and we want to reach our audience through the main platforms, so in addition to cover it on FTA TV, pay-TV, web and mobile, we will have special programming through Facebook,” added Piero Ricci, digital director of Televisa Deportes.

In addition to Facebook, the Mexican broadcaster will deliver World Cup-related content through Instagram, Twitter, Snapchat, Musical.ly, TelevisaDeportes.com, App TD, and Televisa Deportes YouTube channel.