fuboTV focuses on World Cup, moves beyond sports-only | OTT | News | Rapid TV News
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OTT platform fuboTV is launching a home page in the US timed to the kickoff of the 2018 FIFA World Cup, designed to highlight the marquee event but also guide users to its other offerings.

fubotv 12 june 2018This includes broadcast networks CBS, FOX, NBC and The CW as well as dozens of channels from AMC, Bravo, Food Network, History and USA to Fox News, MSNBC and The Weather Channel.

World Cup-related fare will include adding local FOX and Telemundo TV affiliates in new markets, and making FOX Sports World Cup bonus feeds available to viewers within the fubo platform. Also, all World Cup programming on FOX will be available in 60FPS.

Subscribers now see an overall view of fuboTV programming directly on the home page. Previously, the home page featured only sports content with navigation to access other content. The launch reflects a transition from a sports-only streaming platform to a sports-first skinny-TV cable replacement.

“Fans are coming to fuboTV to watch the World Cup, making it the ideal time to introduce viewers to other premium content available to them, and keep them as long-term customers,” the company said.

“This includes 70-plus live TV channels - more with sports than any of the other streaming platforms, including SlingTV, DirecTV Now or YouTube TV - and more than 10,000 movies and TV series on-demand.”

The new home page will also have a new "Featured" section that offers content curated by fuboTV based on popularity across sports, series and films. Also featured on the new home page is what is said to be easy access to a subscriber’s DVR recordings.

In the future, the company said that recommendations will become more personal based on previously watched and recorded content. In the coming months, personalisation will come to each user profile within a subscription.