Three-quarters of US TV households have at least one connected TV device | Media Analysis | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
A study from Leichtman Research Group has found that 74% of US TV households have at least one Internet-connected TV device, an increase from 65% in 2016, 44% in 2013, and 24% in 2010.
ctv 8 june 2018

Overall, the Connected and 4K TVs XV report found that 29% of adults in US TV households watch video daily on a TV via a connected device – such as — connected Smart TVs; stand-alone streaming devices like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV; connected video game systems, and/or connected Blu-ray players — compared with 19% in 2016, 6% in 2013, and 1% in 2010. As many as 46% of TV households have at least one stand-alone streaming device – up from 17% in 2014. Younger individuals were, not surprisingly, most likely to use connected TV devices. Among all ages 18-34, 43% watch video on a TV via a connected device daily – compared with a third of ages 35-54 and 12% of ages 55+.

LRG also discovered that among those with any connected TV device, 57% have three or more devices – with a mean of 3.8 devices per connected TV household and that across all TV households, the mean number of connected TV devices is 2.8 . This compares with a mean of 1.7 pay-TV set-top boxes per US TV household.

Furthermore, the Connected and 4K TVs XV report  observed that a third of those who got a new TV in the past year have a 4K HDTV while just over a fifth with annual household incomes over $75,000 have a 4K HDTV. This compared with 5% of those with annual household incomes under $30,000.

“Connected TVs, along with Netflix and other SVOD services, are among the biggest factors driving change in the video industry over the past few years,” noted Bruce Leichtman, president and principal analyst for Leichtman Research Group. “In a short period of time, connected devices have allowed an increasing number of consumers to easily watch SVOD and other video options on the same TV screen as traditional pay-TV and broadcast offerings.”