ETB launches VOD through HbbTV technology | VOD | News | Rapid TV News
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The Basque Country’s public broadcaster ETB has launched an HbbTV platform which includes video-on-demand (VOD) features.

etb hbbtv 12 june 2018Through connected, smart TV screens, DTT viewers will get access to an enriched free-to-air (FTA) platform which will enables them to restart the live show and access the EiTB A la Carta VOD service.

The platform will include the broadcaster’s own VOD catalogue as well as the entire programming of the last seven days to watch on-demand.

“The service also includes the group’s radio feeds. Through the TV set, users will have access to Radio Euskadi, Euskadi Irratia, Radio Vitoria, Gaztea or EiTB Musika. While listening to radio different pictures of the Basque Country will be shown on screen,” pointed out the regional public broadcaster.

ETB follows the steps of Spain’s national broadcaster RTVE, which pioneered in using HbbTV, and Catalonia’s TV3. Several private broadcasters have also explored the possibilities of HbbTV technology for DTT-based, FTA networks.