Atresmedia integrates OTT platform across LATAM, US web platforms | OTT | News | Rapid TV News
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Atresmedia’s international arm has revamped its digital portfolio, updating each channel’s websites and integrating the house’s over-the-top (OTT) player in all of them.

atresmedia web 09 june 2018The Spanish media group has launched new sites for Antena 3 Internacional, Atreseries and Atrescine, which was launched last January.

The main goal is to unify brands and deliver information for actual and potential subscribers about line-ups by country and time zones, as well as availability across pay-TV operators throughout the Americas.

The websites also have integrated a direct access to Atresplayer, the group’s over-the-top platform delivering live and on-demand content.

The move aims to boost Atresmedia’s distribution across the Spanish-speaking markets in the US, Canada and Latin America. According to the group, it already reaches 50 million homes through its channels’ respective portfolios.