Nearly three-quarters of Argentina’s Internet homes consume video-on-demand (VOD) and live content through over-the-top (OTT) platforms, Carrier y Asociados has revealed.
According to the report Internet y Consumo Audiovisual – 2018, 73% of connected Argentinians watch VOD, though not all of them actually subscribe to such OTT services, as most of them share accounts and subscriptions.“OTT video continues growing, being consumed by 73% of users, compared to 66% last year and 55% a year before. Such trend is stronger among younger demographics,” the report pointed out.
However, no cord-cutting is being noticed among pay-TV subscribers, as OTTs are seeing as a complementary service. In fact, the report points out that OTT penetration is higher among pay-TV subscribers (nearly 80%) than among the rest of Argentinians.
“Regarding OTT players, Netflix is clearly dominating the market, followed by Fox Play, HBO Go and Cablevision Flow. In many cases, multiple services are subscribed to,” concluded the Carrier y Asociados report.
