Amazon debuts Fire TV Cube, with Alexa | Infrastructure | News | Rapid TV News
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Amazon has announced Fire TV Cube, a hands-free 4K Ultra HD streaming media player with Alexa, allowing users to control your TV from across the room.

firetv 8 june 2018
Fire TV Cube uses multi-directional infrared technology, cloud-based protocols and HDMI CEC, which, combined with Alexa, allows users to control compatible TVs, sound bars, A/V receivers, and cable or satellite boxes.

Users can power their TVs on and off, change the volume, switch to different inputs and change the cable channel with their voices. Even with the TV off, a user could simply say "Alexa, play Billions on SHOWTIME," and Fire TV Cube powers on the TV and starts playback.

Alexa can also navigate and control content in popular apps, including Netflix, Prime Video, Hulu, ESPN, FOX Now, Showtime, Starz, PlayStation Vue, CBS All Access and NBC.

"We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about," said Marc Whitten, vice president of Fire TV. "And, it's just the beginning. Amazon Fire TV Cube will only get better over time with the Alexa service always getting smarter."

Amazon Fire TV Cube Cube uses far-field voice recognition with eight microphones to hear users even from across the room. Advanced beamforming technology combines the signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech, to make sure Alexa clearly hears your request, even next to the TV.