Jump secures Series A funding to accelerate data driven video | Media Investment | Business
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Big data and artificial intelligence technologies start-up Jump has secured Series A funding in a round led by Accedo and a number of video industry business angels.

Jump 2 5June2018Formed in 2016 and funded to date by founders by Jerónimo Macanás, Jesús Herrero, and John Pater as well as technology business angels, Jump provides technology based on AI to help video service providers gain business insights about their audience and content. It enables these insights to be automatically transformed into marketing actions, impacting on user conversion, retention and engagement.

The new cash injection will see use in boosting product acceleration, marketing and sales, allowing , said the company, it to maximise the potential of the data-driven video market, which its customers, such as Carlos Slim’s America Móvil, rely on. It will fuel growth within existing geographies as well as enabling the company to move into new territories.

Jump says that chose to partner with Accedo based on its track record of leading innovation in the user experience video space and the shared vision that data-driven user experience is a natural next step towards transforming the video experience.

“Our goal is to help leading video service providers embrace data as part of their core strategy to compete in the video market moving forward. Vast amounts of data is generated from video services on a daily basis. However, many providers are missing the opportunity to use insights from that data to improve the user experience by delivering augmented data-driven video experiences,” explained CEO Macanás. “We believe we are one of the most disruptive business in our sector, and our good traction to date shows the market need for what we deliver. We have the people, the technology and now more capital to accelerate our growth.”

“We were one of Jump’s first business and technology partners, and we have been very impressed with its products and roadmap,” added Accedo chief executive Michael Lantz. “We’re thrilled to be able to help Jump to its future success.”