Viacom18 strengthens Bengali, Kannada content | Programming | News | Rapid TV News
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India’s Viacom18 is refreshing its content for regional entertainment channels Colors Bangla and Colors Super, the second of its Kannada TV offerings.

Viacom18 Colors logo 30 May 2018Colors Bangla is launching its non-fiction format Kaun Banega Crorepati in Bengali. Titled Ke Hobe Banglar Kotipoti, the show will premiere on 16 July and air every Monday to Friday at 9pm. The show will be hosted by Bengali cinema star, Prosenjit Chatterjee.

Produced by Big Synergy, KBC Bangla said the show aims to fuel aspirations and change the life of a member of the public whose only weapon is knowledge. It follows the launch of social drama Aloy Bhubon Bhora on 14 May.

“We have come a long way from our ETV Bangla days and we have build strong viewership. Now we have to expand it beyond that. We are seeing a gap in the Bengali market. There is an appetite for non-fiction shows which is not offered in large numbers by current players,” said Ravish Kumar, head of regional entertainment, KBC Bangla.

Meanwhile, Colors Super is set to launch eight new shows in June, including six dramas and two reality shows. Comedy show Papa Pandu will also return to the channel, along with a local singing format. The return of Bigg Boss Kannada will follow the new content onto Viacom18’s second Kannada channel.

“Colors Super, as our second channel in the Kannada GEC, became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content,” said Parameshwar Gundkal, business head, Colors Kannada and Colors Super.

“A launch of this magnitude in a month for an existing channel is unheard of.”