Telefónica takes Netflix to European, LATAM TV platforms | VOD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
In a huge boost for the subscription video-on-demand service across the two regions, leading global telco Telefónica is to integrate Netflix within its TV and video grids across Europe and Latin America.

TelefonicaNetflix 25May2018
The agreement covers a range of initiatives, that vary according to each market, including integrating the Netflix app into pay-TV set-top boxes and providing access to Netflix from the Movistar Play Video OTT service, enabling members to pay for their Netflix subscription via their Telefónica bill and adding Netflix to certain mobile video data plans that allow Telefónica customers to stream video without tapping into their standard data allowance.

The first launches in Latin America will be announced in the next few weeks but the partners have confirmed that there will be a launch in Spain at the end of 2018. The companies expect that they will have a win-win similar to that experienced by the SVOD leader with the likes of Comcast, Virgin Media and Com Hem in the US, UK and Sweden and will build on the popularity of Spanish-language content such as La Casa de Papel, Narcos and Club de Cuervos. Also recently, Netflix and Oscar-winning director Mexican Guillermo del Toro annouced that are to produce an original horror anthology series.

Telefónica is calling the new deal a big step forward in its bet on open innovation and collaboration with leading companies around the world. “We want to offer our customers the most compelling video offering possible, whether it’s our own content or third-party providers,” said Telefónica executive chairman José María Álvarez-Pallete. “The partnership with Netflix will significantly enhance our existing multichannel video platforms.”

Added Netflix co-founder and chief executive officer Reed Hastings: “Over the next several years, our partnership with Telefónica will benefit millions of consumers who will be able to easily access their favourite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefónica platforms. Making Netflix available on Telefónica’s familiar, easy-to-use TV and video platforms enables consumers to watch all the content they love in one place.”