Nielsen integrates Xumo streaming data | Ratings/Measurement | News | Rapid TV News
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Nielsen’s Digital Content Ratings is now incorporating viewing data from the Xumo streaming service in the US.

Xumo 23May2018
A core component of Nielsen’s Total Audience Measurement framework, Nielsen’s Digital Content Ratings is designed to provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV. It will now offer insight and custom reports on the platform’s digital reach, audience and time spent across platform, providing a deeper view of Xumo’s streaming data.

“This is an important move for Xumo that allows the power of our OTT platform to be measured side-by-side with established players in the traditional TV space,” said Chris Hall, SVP of product at  Xumo. “Xumo allows for access to more content choices, evolved advertising strategies, and personalization features, which are increasingly important to our audiences. Measurement provided by Nielsen’s Digital Content Ratings is a testament to the scale and reach that our OTT platform has to offer, so as to better serve our content and advertising partners.”

Xumo’s content spans across 140+ premium digital channels and delivers direct to consumers through smart TVs such as LG, VIZIO and Hisense, along with mobile and other streaming device integrations.

“We are excited to have Digital Content Ratings providing measurement of the streaming viewing on Xumo,” said Matt Pagen, SVP of Digital at Nielsen. “Nielsen remains committed to providing insight and transparency in the OTT space and helping buyers and sellers transact with confidence.”