SPN India gets ready for FIFA World Cup | Programming | News | Rapid TV News
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The 2018 FIFA World Cup will be broadcast in four languages for Indian TV audiences, network Sony Pictures Networks (SPN) India has announced.

FIFA World Cup 2018 18 May 2018Feeds in English, Hindi, Bengali and Malayalam will be included across five SPN channels, with live matches and international football panellists providing analysis over the month long football extravaganza, beginning 14 June.

The world feed in English will be on Sony Ten 2 SD and HD channels, the Hindi feed will be aired on Sony Ten 3 SD and HD channels while Bengali and Malayalam feed will be available on Sony ESPN SD channel.

Football has become the second most viewed sport in India after cricket, with its popularity spurred by hosting the FIFA U-17 World Cup last year.

“The 2018 FIFA World Cup Russia is definitely one of the biggest and most exciting sporting events this year, and we are extremely proud to bring it to the football fans across the Indian subcontinent,” said Rajesh Kaul, president, Sports and Distribution, Sony Pictures Networks India.

SPN is now tapping into both football fans and fringe-viewers who, during the World Cup, root for their favourite nations, which temporarily become what SPN is terming their ‘Doosri Country’.

“Our campaign #MeriDoosriCountry captures the ethos of how Indian football fans root for their favourite country as if it’s their own. With multiple language feeds and unique programming initiatives, we are committed to giving our audience a truly holistic 2018 FIFA World Cup Russia experience,” added Kaul.
SPN has been broadcasting FIFA events in India since the last World Cup in 2014.