Vuclip launches Ramadan shows on Viu | Programming | News | Rapid TV News
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Over-the-top (OTT) streaming service Viu has added eight new shows for Ramadan, following collaborations between Vuclip and social media creators across the Middle East and North Africa (MENA) region.
Hob El Tayebin VIU Ramadan Poster 17 May 2018

The shows include Viu’s first ever Saudi original Hob El Tayebin (pictured), a-15 part family comedy show featuring Saudi social media stars. The show takes the audience back in time through the stories of an elderly father drawing from his life experience to guide his son in the present age, complemented by humour and fun visuals.

Other shows include Azka Akl Bel Alam, a 20-episode series featuring Basel Al Hajj, a foodie with great social exposure, who travels around Turkey, Italy and Spain in search of tasty dishes and cultural highlights.

Click is a 30-episode show in which characters’ personalities represent imagined personalities of popular social media platforms. The challenge on the show is for the characters to figure out who’s who.

A new six-episode series From the End highlights the most bizarre news from around the world each week, with reaction from guest participants.

Other Ramadan shows on the PCCW-owned and Vuclip operated advertising-supported video-on-demand (VOD) service include the family focussed Kashef Al Araneb, culinary comedy Kashta, drama review show Salizon, and Egyptian lifestyle programme Yawmyat Zoga Mafrosa.

“The trend seen in the region is that the popularity of watching shows during Ramadan increases and we wanted to ensure that our Viu-ers have a variety of shows to watch during this time,” said Wesam Kattan, vice president content & brand marketing, Vuclip MENA.

Viu is globally committed to working with local talent in the region and to grow the entertainment industry by providing a premium platform for talent to showcase their work. Our region has so much talent that lives only on social media, and during Ramadan we wanted to give these individuals a chance to be part of a bigger production. We undertook a rigorous content development process to provide the best selection of content during Ramadan that fits the lifestyle of our core target audience.”