Brazilians take no break with smartphones while watching TV | Media Analysis | Business
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Over four-fifths of Brazilians use their smartphones while watching TV, analyst Ibope Conecta has revealed.

ibope conecta social tv 15 may 2018Almost every Brazilian viewer with access to the Internet (95%) regularly uses the net while sitting in front of their TV screens, up from the 88% rate registered by Ibope Conecta three years ago.

According to the report, 81% use their smartphones to access the Internet, while 65% did it in 2015. Computers (16%) and tablets (3%) are also used by Brazilian viewers, reducing their share from 28% and 8%, respectively.

Thus in Brazil the smartphone is becoming as an important device as the TV set itself. Over half of them uses their mobile screen for social media, and 44% search for entertainment during the advertising breaks.

Ibope Conecta also found that 9% interact with live broadcastings through different social TV platforms, and 9% also talk to friends about what they’re watching.