Starz Play expands reach with intigral Jawwy TV tie-up | VOD | News | Rapid TV News
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Dubai-based subscription video-on-demand (SVOD) service Starz Play has commenced a three-year partnership with regional digital content solutions provider intigral.

intigral CEO with STARZ PLAY CEO 15 May 2018The collaboration will make Starz Play’s full content library available through intigral’s Jawwy TV box and app in the Middle East and North Africa (MENA), increasing its reach across the Arab world.

Jawwy TV is a pay-TV service for over-the-top (OTT) and IPTV operators, with live channels as well as third party content providers integrated directly into the user interface. So viewers can subscribe to popular services on the box, with the convenience of a single bill for their video entertainment.

“intigral is one of the renowned names in the digital entertainment industry, and our new partnership allows us to grow even further as a platform,” said Maaz Sheikh (pictured right), CEO of Starz Play. “From all-time classics like Friends and Grey’s Anatomy to the newest, same-time-as-the-US releases such as Power and Britannia, subscribers can now enjoy our huge portfolio of blockbuster movies and latest TV shows both at home or on-the-go, completely ad free and in full HD.”

Hamoud Al Rumayan (pictured left), CEO of integral added: “This agreement will strengthen Jawwy TV’s digital content via its diversified package offering. Our customers now have access to a wide range of international film productions, documentaries and entertainment shows targeted at children and Arab families, which are compatible with all smart devices including TVs and tablets”.

Starz Play is currently leading the UAE streaming video sector with 26% of market share compared to Netflix 16%, according to a recent study by analysts IHS Markit.