Hulu broadens Spanish-language slate with Telemundo | VOD | News | Rapid TV News
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Leading subscription video-on-demand (SVOD) platform Hulu has expanded its on-going agreement with Telemundo to increase its Spanish-language catalogue.

hulu telemundo 15 may 2018
As it reached the 20 million-subs mark, the US over-the-top (OTT) service will add more Telemundo and Universo content including the hit series El Señor de los Cielos, Señora Acero, Alguien Te Mira, La Casa de al Lado, Perro Amor, Dueños del Paraíso, The Riveras, and I love Jenni. The expanded partnership will begin already this month.

The agreement with Hulu is part of NBCUniversal’s co-creation and co-distribution strategy. The company also announced multi-platform partnerships with E! and SportsManias.

“Our new cutting-edge partnerships expand Telemundo’s dominant position and commitment to the evolving Hispanic market,” said Peter Blacker, EVP of NBCUniversal Telemundo Enterprises digital media and emerging business. “We continue to develop content experiences across multiple screens, formats and languages informed by audience insights and predictive data, connecting with young Hispanic consumers better than any other media company in the US.”

In partnership with E!, Telemundo is to develop the first total-market entertainment property for bicultural audiences across the US & Latin America. The project wil be anchored by a weekly entertainment show called The Mix to be co-distributed on linear, digital and social platforms via E! News, Telemundo and Universo.
As for SportsManias, the mobile platform will partner with Telemundo Deportes to create a World Cup-themed keyboard, providing fans with animated soccer emojis for every moment of this summer’s FIFA World Cup.