The Call strikes a note for K-pop fans | Ratings/Measurement | News | Rapid TV News
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CJ E&M’s new music variety show The Call has made a successful debut, with its K-pop star collaborations attracting a peak viewership rate of 3.2%.
THE CALL CJ EM 14 May 2018

More viewers aged between 15 and 34 and 20 to 49 tuned in to CJ E&M’s flagship channel Mnet and tvN to watch the first two episodes of The Call than any of its Friday evening timeslot rivals on other cable channels in South Korea.

The show features four unrevealed secret line-up of soloists and four prominent artists, where the latter picks up the phone to 'call' the artist they want to collaborate with judging only on their vocals and silhouette. So far The Call has featured the following artists: Shin Seung-hun, Kim Jong-kook, Wheesung and Kim Bum-soo, and their collaborations with K-pop diva Ailee, Show Me the Money star BewhY, Boy band Block-B’s main vocalist Taeil and Asia Prince Hwang Chiyeul.

Chief producer Lee Sun-young, who also spearheaded hit series I Can See Your Voice said: “If I Can See Your Voice provided an opportunity for ordinary people to take the stage and fulfil their dreams of becoming a singer, The Call offers dream collaboration performances from already renowned artists to present the ultimate music experience for the audiences as well as the performers”.

The South Korean content and media giant has also announced that its name will change to CJ ENM on 1 July, upon the completion of its merger with CJ Group’s home shopping and e-commerce subsidiary CJ O Shopping.

With the aim of spreading Korean pop culture worldwide, the merged company plans to strengthen its portfolio of premium original content, expand its digital content studio, and develop global vertical commerce platform for the fashion, beauty and lifestyle industries.

“Combining CJ O Shopping’s ten million customers and CJ E&M’s 50 million viewers, the merger will take shopping and entertainment experience to the next level,” said CJ O Shopping CEO Heo Min-heoi.

CJ E&M CEO Kim Sung-soo added: “The new company expects 2018 revenue of US$6 billion and 75% growth to $10 billion by 2021 to become world-leading content and commerce company”.