Northern Waves reveals full agenda | Infrastructure | News | Rapid TV News
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Northern Waves, a new conference running on 31 May 2018 and designed to discuss the latest developments in TV and broadcast technologies and the impact they have on the business around them, has released its full running order.

norigin 31aug2017Organiser Norigin Media says the show will be a platform where key decision-makers and advisors will present technologies and case studies on current and relevant topics within the TV and streaming industry. The show is designed to address the key issues in an industry where broadcasters and pay-TV operators feel a need to coordinate certain activities that will lead to efficient and organised choices in technologies to avoid fragmentations, state the organisers.

Companies already committed to the event include Canal Digital, Discovery - Eurosport, TV2, Telenor, GET, NRK, Riks TV and Norigin Media itself.

Looking at specific topics it wants to investigate, Norigin notes that the introduction and presentations on Addressable TV advertising at Northern Waves will explore how pay-TV operators and broadcasters increase value for the advertisers and at the same time make better and more personal viewer experiences for the consumers. A series of real-world case studies from the Scandinavian market, including commercial broadcasters as well as pay-TV operators will explain such new TV experiences.

Additionally, Northern Waves features presentations about technologies and standards that exist today and how they are being used in the field to achieve the goals set out by addressable TV. The afternoon sessions will focus on how the industry can come together and agree on standards to bring better value to advertisers and users, with presentations from both TV2 Play in Denmark and Riks TV in Norway.

The final session of Northern Waves is dedicated to broadcasters and operators to present real-world case studies from the field to showcase some of their greatest innovations and achievements in the new digital world of TV. It will also look to the future and explore how exponential technologies such as artificial intelligence (AI) and machine learning could revolutionise the TV-industry in the years to come.

The full agenda and registration details are available at www.northernwaves.tv.