Boxing promoter Matchroom has created a $1 billion joint venture with digital media specialist Perform Group.

“This is a historic moment for Matchroom and the sport of boxing,” explained Matchroom MD Eddie Hearn. “Since our expansion to the US, we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience. Our plan is to make DAZN the home of boxing and with 32 big fight nights already confirmed from the US and UK we are nicely on our way. America – we have well and truly arrived, let the fun begin.”
Simon Denyer, CEO of Perform Group, added: “Perform Group has a rich history of long-term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US, and it’s time for DAZN to provide an exciting new platform for these great events. It’s a better deal for everyone – especially fight fans.”