Apple to start selling OTT subscriptions – report | OTT | News | Rapid TV News
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Apple plans to begin selling subscriptions to online video services via its TV app, according to reports.

appleTV 12 may 20181The existing app allows users to watch various streaming services via its TV portal, but the computing giant’s users must sign up with each OTT service individually, such as ABC, Amazon, NBA League Pass and HBO, among others. The new scheme will allow consumers to instead sign up and watch through one Apple TV interface, sources told Bloomberg.

Apple would become the middle-man, in other words – a boon for its services business, which it said should generate $50 billion per year in revenue by 2021. With iPhone and Mac sales flattening out, services are where many investors expect the company to sustain its momentum. Sales from services climbed 31% in the most recent quarter, reaching a record $9.2 billion.

The plan also could allow the Apple TV box gain market share against rivals Roku, Google Chromecast and Amazon Fire TV.