AdUK integrates GumGum’s in-image ad formats | Ad Tech | News | Rapid TV News
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Advertising technology formats provider AdUX Group is integrating in-image advertising formats from GumGum into its digital ad platform and an offer developed by the company along with its affiliate, Quantum.

gumgum 11 may 2018GumGum’s advertising distribution and image-recognition technology is designed to connect editorial photos published by digital media  to ads concerning the same subject for contextualised campaigns.

AdUX will market the capabilities exclusively in France, Belgium, Italy and Spain to mobile and desktop publishers. Furthermore, the international advertising campaigns sold by GumGum in the United States will be distributed to audiences of AdUX’s and Quantum’s media partners.

GumGum claims that it finds an average rate of ad viewability of 78% and an engagement rate that is ten times greater than that of display advertising. These performances generate huge interest from advertisers and better revenues for the publishers while respecting the users’ experience.

“GumGum’s technology has already been extremely successful in the United States and will reinforce our non-intrusive and native advertising offer with a strong impact for advertisers in Europe,” said Cyril Zimmermann, the CEO of AdUX. “I am delighted to offer these new advertising formats to our clients, which are totally in line with our UX-friendly position. By approaching advertising in a responsible manner, AdUX meets the expectations of the end users, i.e. the internet users. By offering technological solutions to its partners (agencies, advertisers and publishers) AdUX wants to make the experience of buying space more efficient and easy.”