Telefónica, Atresmedia move forward with first content partnership | Programming | News | Rapid TV News
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Strengthening their nascent alliance, Telefónica and Atresmedia are moving forward with the production of El Embarcadero, Movistar+’s next original series.
embarcadero2 11 may 2018

Together with Atresmedia Studios and Vancouver Media, which has also produced La Casa de Papel, Movistar+ will shoot El Embarcadero between May and November 2018. The format will then premiere during 2019.

Through this series, Atresmedia and Movistar+ strengthen a one-of-its-kind alliance between a free-to-air (FTA) network and a pay-TV platform. It’s also the first project to be secured by Atresmedia’s global production unit, Atresmedia Studios.

Starring Cecilia Roth, Roberto Enríquez, Marta Milans, Paco Manzanedo and Miquel Fernández, the drama series will join the growing in-house catalogue of Telefónica, through which the telco aims to build up its position as Spanish-language content hub in Spain and Latin America.

Through this deal, Atresmedia Studios intends to gain more visibility as content producer, drawing the attention of other broadcasters, pay-TV players and over-the-top (OTT) platforms.