iflix celebrates MENA ‘milestone’ in Egypt | VOD | News | Rapid TV News
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Video streaming service iflix has struck up an alliance with Vodafone Egypt to offer mobile users unlimited access to its digital content in the North African country.
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Vodafone will offer subscribers the iflix library of TV shows, movies and new local and regional Ramadan series for EGP1 per day.

As well as the deal, the Kuala Lumpur-based video-on-demand (VOD) provider has also announced it has opened a new regional headquarters in Cairo. By consolidating its regional marketing, content and business development teams, iflix says it aims to strengthen its position in its top priority Middle East and North African (MENA) markets, namely Egypt, Morocco and Saudi Arabia.

“Egypt is the nerve centre of culture and creativity in the region. We are thrilled to set up our new regional head office here and partner with Vodafone Egypt, the country’s leading telecommunication service provider, to make our service available to tens of millions of customers across the country,” said John Saad, CEO, iflix MENA.

He added that the opening of the new office and alliance with Vodafone was “an important milestone for iflix and our business in MENA”.
iflix, which concentrates on emerging markets, provides a range of streamed content, including comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, the UK, Asia, the Middle East and Africa.

Each subscription to the VOD service allows users access on up to five devices, enabling viewing options to suit each user.

Recently, iflix announced it would introduce a free, advertising supported tier to its existing subscription-based online video service, as well as unspecified local free-to-air and pay-TV channels.